We like to think that content is king, and to some extent, that’s true. But great content can’t overcome a poor blog design. The design is the thing that sucks visitors in. It creates the first impression. If your design sucks, chances are people will back out of your blog.

Thankfully, you don’t have to be some genius WordPress theme designer to create a good looking blog. You just need to avoid these mistakes, and you should be headed in the right direction.